The live-streaming industry is getting a new contender, SharePlay! This is not to be confused with Apple or PlayStation's "SharePlay" - they are unrelated. SharePlay is hoping to carve out a niche for itself as a viable alternative to the streaming titan, Twitch. Let's explore what SharePlay brings to the table, and how they aim to shake things up.
A Focus on Discoverability
One of the biggest challenges for new streamers is getting their content seen by the public. SharePlay is promising to be a platform designed to help Creators stand out. Their algorithms will show random streamers on the front page, up top for live channels, and scrolling down a bit for offline channels, as well:


SharePlay Is Born
Putting Creators First, But Not Forgetting Viewers!
SharePlay aims to be a platform that lets creators of all sizes get discovered! Traditional streaming sites focus on a "top-down" view of streams, showing the most to the least viewers. This makes it extremely difficult for newer communities to get discovered in the first place! SharePlay hopes to help resolve this by showing streams of all sizes on the home page and category pages, without showing viewer numbers, so people aren't as likely to go "Oh, they're popular, let's check them out instead."
While some details are still under wraps, SharePlay is committed to providing a rewarding experience for viewers and streamers. One exciting feature is a global "level" system that appears next to your name in all messages. We don't know what all will be added to that system, but that's one thing we're looking forward too! We don't have a lot of details about other systems, but we do know they are going to work on features for viewers, as well as streamers!
Is SharePlay a Twitch Killer?
While it is too early to say if it will be a "Twitch killer," or dethrone it, it does offer new options for both streamers and viewers. Its focus on discoverability, creator benefits, and its plans for viewers (which Kenson cannot talk about right now due to NDA) give it the potential to be an amazing competitor to Twitch!
Things To Look Out For
- Content moderation: Building a safe and inclusive community is crucial for any streaming platform. It will be interesting to see how SharePlay handles moderation. Will they have clear and enforceable community guidelines? For example, Twitch has had issues with harassment and hate speech and has struggled to keep those from going overboard. Striking a balance between creating a welcoming environment, and allowing free speech, will be essential for the platform's success.
- Building a Community: A successful platform thrives on having a strong community. How SharePlay fosters interaction and engagement will be key to attracting and retaining viewers. Can streamers easily connect with their community? That is important. Community building, and encouraging it, will be essential for SharePlay to create a platform that feels engaging and interactive for viewers, AND streamers.
SharePlay's development is signaling a potential shift in the streaming landscape. Whether it does become an actual Twitch competitor, or only offers a fresh experience for creators & viewers, we all know one thing: we will have more options to choose from. We can only hope that SharePlay will become a worthy platform to stream and watch streams on.
(This article will be updated as needed)
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